Sydney E Hamilton
London Based
My name is Sydney Hamilton. I am a graduate from the Global Fashion Marketing Program at Blanche MacDonald in 2023. While attending school I focused on styling, fashion show production , PR, and social media marketing along with a focus on the work behind the scenes of this industry in wholesale and retail buying combined with entrepreneurial ideologies and sustainability.
Since graduating I’ve gained hands-on experience at Family Management, where I managed model portfolios, created social media content, and styled models for digital shoots. Additionally, I’ve worked at both London and Vancouver Fashion Week, collaborating with designers and model coordinators, which has given me a solid foundation in fashion logistics and live event coordination.
Present day I have relocated to London with a goal of pursuing a career in fashion show production, model casting and other editorial work.
Working alongside Alex YU
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VANCOUVER AND LONDON FASHION WEEK
I have had the honour of working with Alex Yu as the model coordinator in both Vancouver and London Fashion Week
My roles included overseeing the pre-casting and in person casting process, working with Alex in the styling and fittings, coordinating with the models agencies and managing the schedule of up to 50 models on the day of.
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London Spring/Summer 2026
SS26: MEZZO MELANCHOLIES
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Vancouver Spring/Summer 2025
SS25: ALEX IN WONDERLAND
10th Anniversary Show
Education
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Fashion knowledge; History and present day
Projects that reflect what I know about the industry; the history of how the silhouettes, the overall shape and form of clothing evolved and changed over the decades as well as who some of the biggest names in the industry are, their legacy and how they came to be who they are today
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Miscellaneous Projects
A series of projects spread across all of the different areas of the fashion industry.
costuming and film, visual merchandising, fashion marketing, retail buying, social media marketing, wholesaling